E-Commerce Stores
Two Shopify stores. $800K in revenue. 4M+ ad impressions. I ran every part of it — Meta ads, product sourcing from overseas factories, freight forwarding, creative production, customer service. Got in early, scaled fast, exited before the market flooded.
01The Challenge
I started with no design background, no tech skills, and a credit card. The hypothesis was simple: source products from overseas, sell them through Facebook ads, and use Shopify as the storefront. The real challenge wasn't the idea — it was executing every single part of the business myself: ad creative, product photography, store design, copywriting, customer service, international logistics, and financial management.
02Approach
Test fast with ugly MVPs
Launched the first store (blue light glasses) with a Shopify template and $50 in Facebook ads. The design was mediocre but the product resonated. Revenue validated the concept before I invested in polish.
Learn ad creative by watching what converts
Ran hundreds of ad variations on Meta — different headlines, images, video styles, audience segments. Learned to read CPP, CTR, and ROAS not as abstract metrics but as direct feedback on design decisions. A 0.5% CTR improvement on a $10K/month ad spend is real money.
Optimize the funnel, not just the product page
Mapped the entire customer journey from ad impression → landing page → cart → checkout → delivery → review. Found that cart abandonment and post-purchase experience (shipping communication, unboxing) had more impact on profitability than product page design.
Scale the second store using first-store learnings
Applied everything from Store 1 (phone cases) to Store 2 (accessories) — templated the store structure, reused ad creative frameworks, and streamlined the supply chain. Store 2 hit profitability in half the time.
03Key Decisions
No design skills, no tech background, zero e-commerce experience, starting capital: one credit card
$800K in revenue, 4M+ ad impressions managed, full-stack e-commerce operations expertise, profitable exit before market downturn
05Results
$800K+
Revenue
4M+
Ad Impressions
2
Stores Built & Exited
6-Figure
Ad Spend Managed
06What I Learned
E-commerce taught me that design is a business tool, not an art form. Every pixel either converts or it doesn't. That mindset — measuring design by business outcomes, not peer approval — is the foundation of everything I've done since. When I see a hero section, I don't think 'is it beautiful?' — I think 'will someone click it?'
Interested in working together?
I design products that ship — and prove their value with real metrics.
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