E-Commerce Stores
Two Shopify stores. $800K in revenue. 4M+ ad impressions. I ran every part of it: Meta ads, product sourcing from overseas factories, freight forwarding, creative production, customer service. Got in early, scaled fast, exited before the market flooded.
01The Challenge
I started with no design background, no tech skills, and a credit card. The hypothesis was simple: source products from overseas, sell them through Facebook ads, and use Shopify as the storefront. The real challenge wasn't the idea. It was executing every single part of the business myself: ad creative, product photography, store design, copywriting, customer service, international logistics, and financial management.
02Approach
Test fast with ugly MVPs
Launched the first store (blue light glasses) with a Shopify template and $50 in Facebook ads. The design was mediocre but the product resonated. Revenue validated the concept before I invested in polish.
Learn ad creative by watching what converts
Ran hundreds of ad variations on Meta: different headlines, images, video styles, audience segments. Learned to read CPP, CTR, and ROAS not as abstract metrics but as direct feedback on design decisions. A 0.5% CTR improvement on a $10K/month ad spend is real money.
Optimize the funnel, not just the product page
Mapped the entire customer journey from ad impression → landing page → cart → checkout → delivery → review. Found that cart abandonment and post-purchase experience (shipping communication, unboxing) had more impact on profitability than product page design.
Scale the second store using first-store learnings
Applied everything from Store 1 (phone cases) to Store 2 (accessories). Templated the store structure, reused ad creative frameworks, and streamlined the supply chain. Store 2 hit profitability in half the time.
03Key Decisions
No design skills, no tech background, zero e-commerce experience, starting capital: one credit card
$800K in revenue, 4M+ ad impressions managed, full-stack e-commerce operations expertise, profitable exit before market downturn
05Results
$800K+
Revenue
4M+
Ad Impressions
2
Stores Built & Exited
6-Figure
Ad Spend Managed
06What I Learned
E-commerce taught me that design is a business tool, not an art form. Every pixel either converts or it doesn't. That mindset (measuring design by business outcomes, not peer approval) is the foundation of everything I've done since. When I see a hero section, I don't think 'is it beautiful?' I think 'will someone click it?'
Interested in working together?
I design products that ship, and prove their value with real metrics.
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