About
I learned design
by needing it,
not by studying it.
Before I ever opened Figma, I was running two Shopify stores, managing six-figure ad spend on Meta, sourcing products from overseas factories, and answering customer tickets at midnight. I learned what good design was by losing money to bad design.
Gini Zhang
UX/UI Designer, Canada
Founder, With Archie
01The Story
Most designers start with theory. I started with a Shopify store, a credit card, and products arriving in shipping containers from China. Two years of that taught me more about what users need than any bootcamp ever could.
That operator instinct followed me into tech, through crypto startups where I simplified blockchain UIs that scared off normal people, into 5 years of enterprise product design at Glacier FarmMedia, and now into With Archie, where I design and ship full-stack platforms using AI-assisted development.
I use Claude Code to turn my designs into production code. I own the full process: research, UX, UI, build, deploy. Booking systems, client portals, marketing automation, the things most designers spec but never ship. I ship them. Then I watch the numbers to see if any of it actually worked.
Philosophy
I don't design from assumptions. I design from the operator's seat. If I haven't run the campaign, handled the support ticket, or watched the conversion rate at 2 AM, I don't pretend to understand the problem.
02Experience
4 RolesWith Archie
Founder & Designer
Building full-stack platforms for niche industries: booking systems, client portals, marketing automation. Not just websites. The things most designers spec but never ship.
Glacier FarmMedia
UX/UI Designer
Enterprise product design for Canada's leading agricultural media company. Designing the digital products Canadian farmers actually use: content platforms, market tools, and apps across legacy and modern properties.
Zort (Crypto)
UX/UI Designer
Two startups, back-to-back. Took complex blockchain workflows (wallets, staking, token dashboards) and turned them into interfaces non-technical users could navigate.
E-Commerce (Shopify)
Founder & Operator
Two Shopify stores. $800K in revenue. 4M+ ad impressions. Ran every part: Meta ads, overseas product sourcing, freight forwarding, creative production, customer service. Got in early, scaled fast, exited before the market flooded.
03Capabilities
- UX/UI Design
- Design Systems
- Brand Identity
- Product Strategy
- Prototyping
- User Research
- Figma
- React / Next.js
- Tailwind CSS
- Supabase / APIs
- TypeScript
- Vercel
- Meta Ads / PPC
- E-Commerce Ops
- SEO / Google
- Marketing Automation
- Client Acquisition
- Product Management
$800K+
Self-Generated Revenue
4M+
Ad Impressions (Self-Managed)
5 Yrs
Enterprise Product Design
2
SaaS Platforms Built
Want to work together?
Let's talk.